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CREATIVE PARTNER TO DEVELOPERS, ARCHITECTS, AND ENTREPRENEURS

We turn your compelling ideas into vibrant, living brands.

 
 
 

Embody Design Co. is a full-service brand identity studio with a penchant for hospitality-centered ventures.

We elevate your brand story through thoughtful design that resonates with your customer, forges authentic connection, and stands the test of time. Let’s create, communicate, and embody your brand.

  • Working with Bethany to create this crazy brand vision has been wonderful. I'm grateful to her for bringing it to life for me! Her process, workflow, and deliverables are way impressive! I know how hard that part of running a successful business can be; it shows through the hard work and meaning put behind every project. I can’t wait to see what this brand becomes!”

    -Paige Williams, Founder + CEO, Paige Williams Interior Design

  • “Bethany’s thoughtful, comprehensive approach toward branding draws together and leads diverse community stakeholders toward a common project vision. The result has led to design concepts that are both rooted in our community’s values and history, and at the same time fresh and unique- exceeding our expectations in every way.”

    -Michael Alley, Principal, APMA

  • “Working with Bethany is my favorite part of putting together a hospitality project. Her thoughtfulness and attention to detail when designing all of the elements have really elevated our brand and provide those ‘sparkle’ moments for our customers. She is a one-of-a-kind artist and thinker, and she will forever be my first choice partner in this part of the creative process.”

    -Erin Wolff, Proprietess, Ironwood Grove + Owner, Pomelo Grove

  • “Bethany is the most intuitive designer and the best listener I know. It's par for the course for big-name, expensive brand agencies to deliver bloated presentations and visually impressive identities that fail to connect with your company's ethos. Having someone hear you and create a visual representation of that is truly magical.”

  • “Bethany puts her heart into her work and it shows by the questions she asks and the the lengths she goes to to help make an impact in the brand. She values the mission and vision of the company she is creating for and she values both the big and small details of the WHY of the company. Bethany went above and beyond, and is still very accessible in continued works that we do.”

    Anonymous

  • “[Our project] was especially challenging, from the naming to the branding, as we needed to get small town community members on board as well as attract big-city potential buyers: this was not an easy task, and Bethany made it feel effortless.”

    -Greg Rothermel, Development Director, Nustyle Development

  • “I've gone through this process with Bethany twice: once for [our food truck] and again for my own branding. After spending several West Coast years working in a collective of designers and brand managers and other creatives, and can say with some authority that there is no one better to go on this deep dive with than Bethany. She's gonna turn your insides out. Which may be uncomfortable in moments, but you'll get to the heart of it and you'll walk away with a custom brand mark that you can grow into in all the ways we daydream about.”

    -Laura Schneider, Photographer and Owner, Dreamers Food Truck

  •  “We had Bethany do our branding design. She is ammmmaaaaaaaazing. Super capable, brilliant human who really cares.”

    -Kaci Kai, Owner, Krav Maga ATX

  • “Oh man, how to sum up what an incredible experience working with Bethany was this year. Bethany truly brought my dream brand to life. Before working with her, I felt overwhelmed with the idea of  nailing down branding that felt right for my business, that I could see myself sticking to for years down the road. When I turned to Bethany, I had no idea that in just one meeting, she was able to gather enough information to create my actual dream brand! I not only love it now, but it will grow with my business for many years…people for generations will wear work with my branding stamped in silver and that’s truly special.”

    -Chandra Fredrickson, Metalsmith, Golden Road Crafted

  • “We are delighted with our logo for the Music City Children's Museum. Bethany grasped our vision and quickly delivered highly creative logo concepts that capture that vision. We have found a great partner!"

    -Cindy Clinton, President, Children’s Museum Development Group

  • The mark we unearthed together feels just so: organic and born of nature, as well as mysterious, ancient, and inviting. Given a diverse, often paradoxical set of inputs and inspirations, Bethany guided me not to what I had envisioned, but what I could not have without her help. The branding for Still Within is deeply and personally meaningful for me, and my collaboration with Bethany has reminded me just how good two minds can work together.”

    -Mike Fowler, Compassionate Guidance Coach, Still Within

  • “Honestly our entire team loves [Bethany’s] work. At the most recent install, Eric, who hangs most of the projects, had a smile on his face and said ‘I just love her images.’ The property maintenance man said when he walks by he ‘sees something new every time’.”

    -Don Dolan, Director, Revolution Wraps

  • “Bethany is fabulous! I would work with her on every project I have if I could!!! Love her aesthetic, her communication style and the ease with which she presented all the decision making options.”

    Anonymous Client Survey Response

Large scale branded sign that says, 'The Bank Apartments' affixed to a stone-clad façade of a historic redevelopment in downtown Omaha.
 

Capabilities

With a holistic yet lean approach, we aim to replace the traditional agency model by bolstering our design services with clear communication, efficiency, accessibility— and delight.

  • We partner with an arsenal of incredible writers to help weave your story with visuals and words. We offer naming services and brand pillar exercises, and our partners are masters of product and web copy.

  • Your brand’s visual mainstay, this mark (or more typically, series of marks) tells your entire story in a 2-second impression.

  • For us print nerds, these are the beautiful sets of paper goods: business cards, letterhead, envelopes, postcards…tactile experiences that elevate your brand and help your end client feel super special.

  • Typically produced items and products, items such as bandanas, canvas bags, water bottles…we offer enhancements to the ongoing conversation between your business and your client.

  • Like humans, brands contain in-person identities and online identities. We ensure your customers find delight in both, through development of web assets. We partner with an arsenal of some of the best web developers who code your site in alignment with best practices.

  • Admittedly our very favorite brand element. We love getting our hands dirty by creating custom fine art pieces for public spaces, entry areas, guest rooms, offices, and corridors.

  • Wayfinding includes anything that helps guide traffic patterns or calms directional challenges without requiring a human. Spaces can speak to us and make us feel immediately at home by showing us where we’re meant to be going.

  • Your brand’s story presented spatially. Visuals can range from custom mosaic tile or wallpaper treatments to metalwork.

  • Often the first impression of your brick and mortar business, thoughtful exterior signage entices potential customers successfully.

  • These are the extra touches that ensure your guests have the most memorable experience of your brand.

 
 

HOW WE WORK

We join your team as a partner, empowering your success and co-creating a brand story that separates you from the pack, transforming your end consumer into a delightfully captive audience:

weaving your heart for people into every last detail, honoring spaces by injecting fresh soul into new chapters, and elevating your story into abiding vision.

We offer a three-tiered building block approach to brand development. Our streamlined process with distinct touch-points ensures we’re diving as deeply into your solution as you need, and keeps us moving forward on the right track— together.

 
 
 
 

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