Atlas Apartments

1 million square foot hospital conversion

SOLUTION:

Our client’s downtown Omaha structure, formerly Creighton Hospital, needed a complete transformation into a hip, other-worldly HOME.

Atlas spans over one million square feet of what are now private apartments, community spaces, and a public Concourse that connects Midtown to Downtown for both pedestrians and cyclists. With an identity built on the nostalgia and glamour of classic air travel, the new story of Atlas spans the globe. Universal imagery, alongside global language and cultural references forge diverse and inclusive definitions of home.

Throughout the art + signage packages, branded ‘seals’ feature geographical borders, airport codes, and the distance in miles from each unique location to where Atlas now stands. The seals are featured in custom wallpaper throughout the property, and combined with corresponding aerial views from around the world as showcased in the building’s art package. Wayfinding pieces were screened onto metal finishes to keep the industrial, aerodynamic feel.